On this episode, Elizabeth Chabe discusses her latest bestselling book The Giant’s Ladder: The Science Professional’s Blueprint for Marketing Success. Her new book is a critical resource for scientists and technology professionals seeking effective marketing strategies to launch their innovations commercially.
This book is a culmination of Chabe’s extensive experience in science marketing, offering a practical guide for the scientist-turned-entrepreneur. The book addresses the gap between scientific innovation and commercial success, providing actionable strategies to navigate the unique challenges of marketing in science and technology sectors.
As the CEO of High Touch Group, Elizabeth has elevated clients in biotech, diagnostics, aerospace, advanced materials, and advanced manufacturing to global prominence.
Her work has been featured in major publications like The New York Times, Popular Science, and Fast Company. Elizabeth’s expertise offers a powerful blend of tactical skill and market foresight, and her influence is instrumental in shaping scientific product marketing.
You can learn more about Elizabeth, by visiting https://elizabethchabe.com.